As the market moves into its slower months, real estate agents need to be more strategic than ever. According to the National Association of Realtors, the fall and winter seasons see a dip in activity, but that doesn’t mean opportunities disappear. In fact, the right adjustments to your marketing and photography approach can make all the difference.

Staying ahead during the colder months requires flexibility, creativity, and a focus on showcasing what makes the property shine — no matter the season. 

Here, we outline 7 actionable tips for you to leverage and keep the momentum going and close deals, even during the market’s quietest time.

Tip #1: Track Local Market Trends and Plan Ahead

This might feel obvious, but it’s a reminder: Track local market trends. Buyer activity shifts with the seasons, so you must understand when they’re most likely to engage. Utilize tools like MLS data and Google Trends to help you stay informed and ahead of the seasonal shifts.

Obviously, spring and summer might be the best time for open houses. But it takes more than open houses to sell. Use virtual tours to keep buyers interested during the winter months. And match the tone of the weather — if it’s cold outside, make it feel cozy inside. Think of each season as an opportunity to show the property in its finest form.

Actionable Tips:

• Review MLS Data: Identify when homes in your area sell the fastest, and time your listings to match those peaks.
• Set Google Alerts: Track keywords like “home buying” to monitor when interest picks up in your region.
• Plan Your Marketing: Use the data to schedule open houses, virtual tours, and marketing campaigns before buyer interest rises.

Tip #2: Leverage Seasonal Buyer Motivations

Buyer motivations change with the seasons, and your messaging needs to reflect that. Families looking to move during the summer school break have different priorities than empty-nesters downsizing in the fall. 

Highlight the features that matter most in each season — whether it’s proximity to good schools in the spring or cozy interiors during colder months. Aligning your strategy with buyer motivations makes your listings stand out when it counts. You might be able to time it with changing interest rates, as well.

If you can meet a buyer where they are, you might be surprised how quickly you’ll sell.

Actionable Tips:

• Target Families in Spring: Highlight homes near schools and parks, as families often plan their moves before summer.
• Emphasize Comfort in Winter: Showcase homes with fireplaces, energy efficiency, or indoor amenities to attract winter buyers.
• Appeal to Downsizers in Fall: Focus on low-maintenance properties or homes with accessible features that appeal to downsizers before the holiday season.

Tip #3: Create a Cozy Atmosphere in Fall and Winter

When temperatures drop, buyers are drawn to warmth and comfort. It’s human nature!

Use photography to create a cozy, inviting atmosphere in fall and winter by focusing on features like fireplaces, warm lighting, and snug interiors. If you’re in a snowy region, don’t shy away from outdoor shots.

Remember, a snow-covered home creates a picturesque, winter wonderland vibe that highlights the charm of the season. Presenting your property in an endearing way might be exactly what puts you ahead of other listings. Plus, home prices tend to be about 5% lower in the fall and winter, so you can tap this real opportunity if done right.

“Although there are fewer buyers in the market, these are serious buyers actively seeking to purchase a property and are usually ready and able to commit when they find the right property.”
–National Association of Realtors

Actionable Tips:

• Highlight Fireplaces and Cozy Spots: Make sure your photos feature fireplaces, plush furniture, and other elements that evoke warmth.
• Use Warm Lighting: Opt for soft, warm lighting in photos to make interiors feel inviting and comfortable during the colder months.
• Capture Snow-Covered Exteriors: In snowy areas, use the snow to your advantage by showing homes as part of a scenic winter landscape.

Pro Tip: Bundle HomeJab’s landscaping and cleaning services together to get your property in the best selling shape possible!

Tip #4: Refresh Listings and Social Media with Seasonal Content

A stale listing isn’t just useless — but it can actively hurt your marketing. Poor photography, bad descriptions, outdated features might turn a potential buyer so badly that they’ll never consider the property again.

Refreshing your listings with seasonally appropriate content can breathe new life into them. Update your photos to reflect the current season—whether it’s a sunny backyard in summer or a cozy living room in winter. 

On social media, mix in both horizontal and vertical videos to keep your content dynamic and ready for platforms like Instagram and TikTok. Highlight the features that resonate with buyers in that particular season.

Actionable Tips:

• Update Photos Regularly: Swap out older photos for new ones that reflect the current season. This gives your listing a fresh look.
• Use Both Video Formats: Post both horizontal and vertical videos to suit different social media platforms and reach a wider audience.
• Highlight Seasonal Features: Focus on key features that stand out in each season — lush gardens in summer, cozy interiors in winter.

Tip #5: Time Promotions and Open Houses with Seasonal Events

Timing is everything.

Hosting open houses before major holidays or using seasonal décor like pumpkins and wreaths can create a welcoming atmosphere. Take advantage of the natural excitement around events like Halloween, Thanksgiving, or the spring holidays to make your listings more inviting and memorable. 

This strategy not only attracts buyers but also makes your properties stand out during key moments of the year. It’s nice for buyers to imagine themselves sitting down for a holiday dinner or playing with kids in the snow. It’s all about that emotional connection.

Actionable Tips:

• Schedule Open Houses Around Holidays: Plan open houses just before major holidays when people are already out and about.
• Use Seasonal Staging: Incorporate subtle seasonal décor to create a warm and festive atmosphere that appeals to buyers.
• Promote Holiday-Ready Homes: Highlight features that make homes perfect for entertaining or hosting during the holidays.

Tip #6: Offer Virtual Tours During the Winter and Off-Seasons

When the weather isn’t on your side, virtual tours become your best asset. Buyer activity tends to slow down in winter or off-seasons, but you can still keep potential buyers engaged by offering immersive virtual tours. 

These 3D walkthroughs allow buyers to explore properties without braving the cold or traveling long distances. It’s a smart way to attract out-of-town buyers or anyone who prefers the convenience of remote viewing.

Actionable Tips:

• Create 3D Walkthroughs: Invest in high-quality virtual tours to give buyers a detailed look at the property from their own homes.
• Promote Remote Viewing: Highlight the convenience of virtual tours in your listings, especially during slower seasons.
• Target Out-of-Town Buyers: Use virtual tours to attract buyers who may be relocating and can’t easily visit in person.

Tip #7: Use Drone Photography to Capture Seasonal Features

Drone photography offers a unique way to capture the full beauty of a property’s surroundings, especially as the seasons change. Aerial shots can showcase everything from vibrant spring blooms to lush summer landscapes or colorful fall foliage. 

This bird’s-eye view highlights the property and creates an emotional connection with potential buyers by showing them the full seasonal appeal of the area. Show that property off!

Actionable Tips:

• Capture Seasonal Changes: Use drone photography to highlight key seasonal features like blooming gardens or vibrant autumn leaves.
• Showcase the Entire Property: Give buyers a full perspective of the home’s exterior and surrounding areas with sweeping aerial views.
• Incorporate Drone Footage in Listings: Add drone videos to online listings and social media to create more engaging content that stands out.

Mastering the Real Estate Market, No Matter the Season

Success in real estate hinges on adaptability. As the landscape shifts with each season, those who stay nimble — adjusting their strategies and using every tool at their disposal — are the ones who thrive. It’s about more than keeping up. It’s about anticipating changes and staying a step ahead, showcasing properties in their best light, regardless of the time of year.

HomeJab: Your Real Estate Visual Partner

To truly stay ahead, you need a partner who understands the nuances of real estate marketing and photography. At HomeJab, we provide the expertise and tools, no matter what season lies ahead. Let’s keep properties front and center, even in the slowest months. 

Contact HomeJab today and take the next step in elevating your listings. Reach out today!

The post How Seasonal Changes Impact Real Estate Sales and Photography: 7 Tips to Stay Ahead of the Market appeared first on HomeJab Real Estate Photography.

But what’s driving this sudden wave of activity?

Fed’s Decision to Lower Interest Rates

For the first time in a long while, the Federal Reserve has decided to lower interest rates, sending ripples through the real estate market. Lower rates have a profound psychological effect on sellers, especially those who were holding off, waiting for the right time to list their homes.

Many homeowners who felt that the market wasn’t favorable are now feeling more confident that lower rates will bring more buyers into the fold.

With mortgage rates dropping, potential buyers are likely to jump back into the market, eager to take advantage of more affordable financing options. This shift is encouraging sellers to list their properties while demand is rising.

As a result, we’re seeing an influx of new listings, and with it, an increase in photography orders as agents and homeowners prepare to market their homes.

Seasonal Push: The Last Opportunity to Close Before the Holidays

Another key factor driving the spike in orders is the seasonal nature of the real estate market. September is a critical time for sellers. As the cooler months approach, homeowners recognize that this is their last chance to hit the market and close before the holiday season. The urgency to sell quickly before the year ends is driving many to act now.

Traditionally, the real estate market tends to slow down as the holidays approach, so sellers are motivated to list and close while buyer interest remains high. The desire to lock in deals before the seasonal slowdown has undoubtedly contributed to the uptick in HomeJab’s photography orders.

HomeJab’s Unmatched Growth and Customer Service

A third, and equally significant, reason for the surge in orders is HomeJab’s own growth and exceptional service. This year, we’ve experienced a 40% increase in business, largely due to the superior experience we offer our customers.

Our platform boasts a 4.8-star rating on Google with over 700 verified reviews, with the top customer feedback highlighting just how easy it is to use our platform.

Scheduling a shoot with HomeJab is fast and straightforward, and we consistently deliver the final files by the next morning—something our clients love. It’s not just the convenience that keeps customers coming back, though; they also rave about the value for money we provide.

With a combination of top-notch customer service, seamless technology, and competitive pricing, HomeJab is redefining what real estate professionals expect from a photography service.

The post Real Estate Photography Orders Surge as Market Heats Up: What’s Behind the Spike? appeared first on HomeJab Real Estate Photography.

Here are 10 startup companies that are redefining the video tech industry, making it easier and more exciting than ever to interact with video content.

Quench.ai

Location: Murrieta, California, United States
Website: quench.ai

Quench.ai is an AI learning coach that helps users find educational videos quickly and easily. Instead of wasting time scrolling and searching, you can chat with the AI to discover the perfect content to boost your skills and knowledge.

Founded by Husayn Kassai, co-founder of Onfido, Quench.ai has strong backing from ten venture capital firms and over fifty founders. This support highlights its potential to provide a personalized and efficient learning experience, making it a top choice for anyone looking to learn more effectively.

Imaginario AI

Location: Philadelphia, Pennsylvania, United States
Website: imaginario.ai

Imaginario AI makes searching and transforming videos as easy as using Zapier. Their technology allows users to search any video down to specific scenes, sounds, and speech, without needing complex tools. This makes managing video libraries simple and intuitive for non-technical teams.

With AI-powered features, users can quickly find highlights, create clips, and transcribe content with high accuracy. Imaginario AI helps video professionals and non-tech users save time on manual tasks, letting them focus on creating and sharing engaging content.

ViralMoment

Location: Menlo Park, California, United States
Website: viralmoment.com

ViralMoment uses AI to analyze consumer insights from millions of social media videos. It tracks brand mentions, influencers, and trends, providing powerful insights that would require over 1,000 analysts to achieve manually.

This tool helps brands stay ahead by identifying viral trends and key influencers in real time. With ViralMoment, companies can make informed decisions, ensuring they capture the latest trends and maximize their social media impact.

Takes

Location: San Francisco, California, United States
Website: takes.live

Takes is a groundbreaking app that transforms photo snaps into real videos with just one click. Available for iPhone and Android, this app captures and edits video in real-time, making it easy to create and share content across social media without any editing skills.

Designed by sports enthusiasts, Takes features picture-in-picture, telestrator, and AR filters, perfect for fans wanting to engage during live games. With AI-powered stats and interactive features, it offers a unique way for sports fans to connect and share their excitement online.

NaviSavi

Location: Omaha, Nebraska, United States
Website: navisaviapp.com

NaviSavi is a travel platform where users can watch, upload, and book travel experiences through short, unedited videos. Each video is 30 seconds or less, making itinerary planning quick and easy. The platform ensures that every video is verified, offering authentic glimpses of destinations worldwide.

Travelers can earn money or rewards by uploading videos, while businesses benefit from direct ad conversions and lower booking fees. NaviSavi caters to the new generation of travelers by providing real, unedited travel content that inspires and simplifies travel planning.

Rephrase.ai

Location: San Francisco, California, United States
Website: rephrase.ai

Rephrase.ai leverages AI-powered visual dubbing to transform any text into a video of a person speaking that text. This innovative technology uses generative AI to analyze facial features and create photorealistic faces that sync with spoken audio, making video creation effortless.

Ideal for creating training videos, personalized sales messages, and animated characters for AR/VR, Rephrase.ai simplifies video production. With just a few clicks, users can generate professional-looking videos with digital avatars, making it an invaluable tool for businesses looking to enhance their digital content.

Lucihub

Location: Las Vegas, Nevada, United States
Website: lucihub.com

Lucihub is an AI-powered video production platform and mobile app designed to streamline content creation. Users can create projects, invite collaborators, and upload footage, which Lucihub then transforms into professionally edited videos within hours, not weeks.

Combining technology and creativity, Lucihub makes it easy to bring ideas to life quickly. With features like an AI-Powered Assistant Creative Director, Lucihub helps content creators generate scripts, shot lists, and marketing content efficiently, ensuring professional and timely video production.

Clicktivated

Location: Detroit, Michigan, United States
Website: clicktivated.com

Clicktivated transforms traditional videos into interactive experiences by allowing viewers to click on products, locations, or items of interest directly within the video. This technology enables instant engagement, making it easy for users to learn more or make purchases without leaving the video.

By turning passive viewing into a shoppable experience, Clicktivated provides businesses with tools to generate revenue from video content. Its patented technology and data intelligence capabilities help track viewer interactions, offering valuable insights and enhancing the overall user experience.

Ozone

Location: San Francisco, California, United States
Website: ozone.pro

Ozone offers an AI-powered video editing platform designed for remote collaboration. It simplifies high-definition video editing, allowing users to create video mockups, color-correct footage, and preview the final result before exporting, all with ease.

Ozone aims to streamline the video creation process, letting creators focus more on storytelling and less on tedious editing tasks. With cloud-based technology and AI, Ozone provides powerful tools that enhance the creative workflow, saving time and elevating the quality of video content.

Aug X Labs

Location: Irvington, New York, United States
Website: augxlabs.com

Aug X Labs democratizes video creation with its AI-based “prompt to video” technology. This platform enables anyone to transform their words or thoughts into dynamic, engaging videos within minutes, making video creation accessible and enjoyable for all users, regardless of skill level.

Augie, the user-friendly video studio from Aug X Labs, empowers creators by providing all necessary tools and assets under one roof. From commercially licensed stock footage to intuitive editing tools, Augie ensures that anyone can produce professional-quality videos quickly, keeping up with the high demands of social media and marketing.

The Future of Video Tech

These 10 startups are at the forefront of the video tech revolution, each bringing unique innovations to the table. Whether it’s simplifying video editing, enhancing learning, or creating immersive experiences, they are all contributing to a more dynamic and interactive digital world.

Keep an eye on these companies as they continue to shape the future of video technology.

The post 10 Video Tech Startups Driving Innovation in 2024 appeared first on HomeJab Real Estate Photography.

The Impact of AI on Virtual Staging Prices

A few years ago, virtual staging required a human touch—detailed attention to each element to ensure the result looked natural and inviting. These editors invested time and effort, justifying the higher prices for such services.

Now, AI-generated virtual staging is becoming more prevalent. The use of machine learning algorithms and automated processes has streamlined the production of staged images, making it more cost-effective and accessible.

While there’s nothing inherently wrong with this trend—it’s a natural evolution in the AI industry—it brings notable changes. AI’s capabilities will continue to expand, affecting other types of edits like virtual twilight and basic photo enhancements.

The convenience and lower cost of AI-generated content are appealing, but this technology isn’t without its flaws.

Quality Differences: AI vs. Human-Edited Virtual Staging

Currently, there remains a discernible quality gap between AI-generated and human-edited virtual staging. One key issue with AI-generated content is the presence of “artifacts”—small errors or imperfections resulting from the limitations of machine learning algorithms.

These artifacts can become more noticeable when zooming into an image, revealing the AI’s inability to perfectly replicate a human’s nuanced touch.

Can you notice the errors in this AI photo?

For now, HomeJab continues to offer human-edited perfection for virtual staging, catering to clients who seek the highest quality. Our editors can spot and correct subtle details that AI might miss, ensuring that the final product meets our rigorous standards.

While there is certainly a market for near-free AI content, there will always be demand for top-tier services—our customers appreciate the distinction.

The Role of AI in Real Estate Photo Editing

AI editing holds promise for revolutionizing real estate photography. It can automate routine tasks and handle a significant portion of the editing process, increasing efficiency and reducing costs.

However, today’s technology isn’t foolproof. AI can get us 90% of the way there, but it still requires a trained professional to refine the output and achieve perfection.

Human editors bring an eye for detail and artistic judgment that AI lacks. They can adjust lighting, correct colors, and ensure that each photo aligns with the client’s vision and the property’s unique character.

As AI continues to improve, the collaboration between technology and human expertise will likely become the industry standard, blending efficiency with exceptional quality.

Looking Ahead

The evolution of AI in virtual staging and photo editing is an exciting development, promising increased accessibility and innovation. As technology advances, the gap between AI-generated and human-edited content will narrow, but the need for professional oversight will remain.

At HomeJab, we embrace these advancements while maintaining our commitment to delivering the highest quality for our clients.

The post Is Virtual Staging Getting Priced Down? appeared first on HomeJab Real Estate Photography.

Here are five companies that are making waves with their cutting-edge solutions, each offering unique benefits to property managers, homeowners, and travelers alike.

1. Topkey

Website: Topkey
Headquarters: San Francisco, California

Overview: Topkey offers an app designed to streamline financial management for property managers. This comprehensive solution tracks expenses by property, providing an ultimate financial operating system for short-term rental (STR) owners.

Why You Should Watch Them: Topkey simplifies the complex financial aspects of managing vacation rentals, making it easier for property managers to maintain accurate records and optimize their profitability. If managing finances is a headache, Topkey’s innovative approach can be a game-changer.

2. Plum CoOwnership

Website: Plum CoOwnership
Headquarters: Durham, North Carolina

Overview: Plum CoOwnership offers a seamless way for people to co-own vacation properties. Their platform connects potential co-owners and manages the complexities of joint ownership, from compatibility checks to co-ownership agreements.

Why You Should Watch Them: If you’ve ever dreamed of owning a vacation home but found the financial commitment daunting, Plum CoOwnership could be your solution. Their platform ensures that co-owners are compatible and provides the necessary tools to manage shared ownership effortlessly.

3. Nostal Homes

Website: Nostal Homes
Headquarters: Dover, Delaware

Overview: Nostal Homes helps buyers own second homes abroad at a fraction of the cost. Their one-stop platform connects real estate buyers for a seamless co-ownership experience, focusing on international properties.

Why You Should Watch Them: For those interested in international vacation properties, Nostal Homes offers a unique value proposition. Their platform not only facilitates co-ownership but also simplifies the process of buying and managing a property abroad.

4. hostAI

Website: hostAI
Headquarters: Sunnyvale, California

Overview: hostAI provides an AI-native solution for autonomous direct distribution of vacation rentals. Their technology boosts direct revenue for property managers by automating marketing and distribution tasks.

Why You Should Watch Them: In an industry where maximizing occupancy and revenue is crucial, hostAI’s autonomous distribution capabilities can provide a significant competitive edge. By leveraging AI, they enable property managers to focus more on guest experience while optimizing their marketing efforts.

5. Revnest

Website: Revnest
Headquarters: Boise, Idaho

Overview: Revnest is a global real estate marketplace for short-term vacation rentals. They offer a platform to search for turnkey vacation rentals, providing detailed views and analytics for prospective buyers.

Why You Should Watch Them: Revnest stands out by offering a comprehensive marketplace for turnkey vacation rentals, which simplifies the process for buyers looking for investment properties. Their platform’s detailed analytics can help investors make informed decisions, enhancing their chances of success in the vacation rental market.

Embrace Innovation for a Competitive Edge

These startups are redefining the vacation rental landscape with their innovative approaches and technologies.

Whether you’re a property manager, investor, or aspiring vacation home owner, keeping an eye on these companies could provide new opportunities to enhance your operations and investments in the vacation rental space.

The post 5 Vacation Rental Tech Startups to Watch in 2024 appeared first on HomeJab Real Estate Photography.

From AI-driven platforms that revolutionize how photos are taken and processed to community-focused enterprises changing how visual content is shared and monetized, these startups are shaping the future of photography.

Let’s dive into some of the most exciting photography companies to keep an eye on this year.

Creative Force is a SaaS that provides eCommerce with the tools to make their website stand out and attract customers. Offering high-end editorial images, video, and copy in massive volume, Creative Force is a one-stop source for businesses looking for more and better control over their content creation.

Headquartered in Denmark, Creative Force maintains a U.S. headquarters in Boston, Massachusetts. Founded in 2019, Creative Force boasts clients such as Tommy Bahama, Columbia Sportswear, Calvin Klein, and many more.

Creative Force’s success is partly due to its integration with high-end software companies like Adobe and Capture One. This allows you to utilize these programs in developing your eCommerce sight with stunning images and video.

Creative Force is worth watching for those looking for an investment. It recently raised over $8M and has an estimated revenue between $1M and $10M.

SkyFi provides high-quality satellite photography through an app or its website. Various businesses need this type of photography, which is not readily available through other platforms.

SkyFi is headquartered in Austin, Texas, and based on recent additions to its technological toolbox, it is positioning itself to be the go-to for satellite and aerial imagery.

Real-time aerial photography is valuable in construction, real estate, oil and other energies, agriculture, and many other fields. Businesses will be able to:

• Monitor job progress without leaving the office
• Locate future project sites
• Determine the suitability of real estate, buildings, and more.

With a user-friendly satellite photo and video app, even personal users can turn to SkyFi. Personal users will enjoy the ability to:

• See and explore areas they may never be able to visit
• Zoom in on hunting and fishing areas or pick out a sight for a wedding
• Find the perfect homesite without leaving their computer.

SkyFi takes currently available mapping sites to a whole new level. Both personal and business users will gain more knowledge, save valuable travel time, and streamline daily operations.

If you have ever used online mapping to look for famous places or to look up your address, you know the power behind seeing the world from above. SkyFi takes that simple idea and expands it beyond your imagination.

Who doesn’t take pictures with their smartphone? Who doesn’t wish the pictures were better quality? Glass Imaging, Inc. does that and more. Utilizing a truly ground-breaking Neural ISP technology, your smartphone camera can produce SLR-quality pictures without the need for bulky cameras and lenses.

At the heart of every great photo is a great lens, and Glass Imaging, Inc. is pioneering advancements in optical technology. Their innovative lens designs promise to bring new levels of clarity and precision to photographs, potentially setting new standards in the industry.

Glass Imaging is not just about hardware. It’s also developing software solutions that enhance the capabilities of its lenses through computational photography techniques, making professional-quality photography more accessible.

Rasing over 9 billion dollars at the beginning of 2024 and developing lens modules that combine stationary and moving lenses, Glass Imaging should be on your watch list of photography companies. Both personal and business consumers will flock to this new and dynamic camera option.

Takes takes social media video sharing to the next level. This 1-click video app allows users to create videos using photos. Snap picture after picture and let the app do the rest. The app uses innovative technology to create videos in real time, even when pictures are being snapped. Users can then share the video across social media platforms.

Located in San Francisco, California, Takes is the ideal app for sports enthusiasts and other team activities. High school and college athletes and older adults who attend games will enjoy the ease with which their video is created. The older crowd will particularly love that the videos do not have to be edited and put together, simply click and watch it come together.

With the recent surge in social media platforms that tout videos, Takes should be positioned to stay in the game for a long time.

In an era where diversity and representation matter more than ever, Pocstock stands out by providing stock photography that truly represents the world’s diversity.

This startup not only offers images featuring people of all backgrounds but also actively works to support underrepresented photographers. By doing so, Pocstock enriches the media landscape and ensures that diverse voices are heard and seen in mainstream media.

Pocstock provides businesses with stunning images of a diverse range of people. With over 800 photographers in over 50 countries providing images, Pocstock has the images you need for your website. If you can’t find it in their vast library, Pocstock can arrange to have something photographed for you.

With big names like Samsung, AAA, Rutgers, and more already partnering with Pocstock, you can expect this company to continue growing. Steve Jones, founder of Pocstock, predicts growth to go from $20M to $100M in two years. If you haven’t already, you must put this on your watch list.

Rush Roto is a small business owner’s answer to photography needs, with the assistance of AI and advanced technology. Rush Roto makes it possible for small e-commerce businesses to add photos to their product line without the need to hire expensive photographers.

AI photography is quickly becoming the norm, with many images being hard to decipher from a real photo. Using AI to populate eCommerce websites saves time and money that can be better utilized elsewhere. Additionally, changing photos is just a click away. No more waiting for a photographer.

Users can purchase only the subscription option they need to set up their e-commerce site. With the added features of background music and photo edits, Rush Roto will easily become the go-to for small business and home entrepreneur e-commerce sites. This money-saving feature alone makes it worth watching.

While Rush Roto is a pre-seed, there are indicators that it may be moving ahead. They are ready to launch funding rounds aimed at raising up to $6M.

Professionals know the importance of headshots for marketing. However, at upwards of $500 for a photo shoot with no guarantees of the outcome, many choose to skip this important tool. Or, worse yet, they have headshots they do not like. Aragon.ai is the answer to this age-old problem.

Utilizing the power of Artificial Intelligence, Aragon.ai uses your photo to create multiple headshots using nothing more than your computer. Simply upload a photo and let Aragon do the rest. You will get multiple photos with different backgrounds and styles.

Founded in 2022 in San Francisco, California, Aragon.ai has established itself as a leader in professional headshots, with backing from companies like LinkedIn. With new features like team packages, businesses can easily and inexpensively update company photos.

Aragon.ai is pioneering the use of artificial intelligence in photography at a whole new level. This startup’s AI-driven cameras and editing software can make real-time decisions about composition, lighting, and even subject matter, mimicking the decision-making process of a human photographer.

As AI continues to evolve, Aragon.ai is well-positioned to lead in creating tools that could someday work alongside human photographers as creative partners. Look for Aragon.ai to stay in the picture.

Influence Studios is one of the few good outcomes of COVID-19. With locations in San Diego and Los Angeles, California, these turnkey photography studios will likely be the tip of the iceberg.

Photographers can create high-quality content in pre-styled, pre-lit sets for a fraction of the cost of setting up a studio. No more carrying lighting and props. You show up and shoot. Influence Studios makes it simple for businesses to get the best shots with the best sets without being the most expensive option.

Although currently located in only two cities in California, it’s not beyond the imagination to see this concept popping up nationwide.

Photography Companies in 2024

Keep an eye on these innovative startups in 2024. Each of these companies brings something unique, from enhancing the technical aspects of photography to transforming how we perceive and interact with visual content.

It’s exciting to see how these photography companies will shape the future of the industry, pushing the envelope of what’s possible both creatively and technically.

The post Top Photography Companies to Watch This Year appeared first on HomeJab Real Estate Photography.

Both cities offer unique experiences in terms of living costs, job markets, public transport, and quality of life. Philadelphia has a laid-back atmosphere, a lower cost of living, and a strong sense of community. New York City dazzles with its world-famous arts scene, iconic landmarks, and dynamic economy.

This analysis of the Philadelphia vs New York City debate compares the cost of living, job opportunities, public transport efficiency, cultural diversity, historic architecture, community vibe, public safety, education, and healthcare services in both cities. It helps understand the nuanced distinctions between these two iconic cities and their quality of life.

Historical Significance and Cultural Heritage

 
Philadelphia and New York City have rich historical and cultural backgrounds, and their diverse urban landscapes and cultural diversity uniquely contribute to the American story.

Philadelphia: The Cradle of American Democracy

• Philadelphia, founded by William Penn in 1682, played a significant role as the temporary capital from 1790 to 1800. It’s known as the Cradle of American Democracy and the ‘Birthplace of America’ due to critical events such as the signing of the Declaration of Independence and the drafting of the Constitution.
• Today, Independence Hall, the resonant Liberty Bell, Benjamin Franklin’s house, the Philadelphia Museum of Art, and the Franklin Institute continue to draw visitors from around the globe.

New York City: A Melting Pot of Culture and History

• New York City is a major metropolitan port and a thriving cultural hub. It’s home to famous landmarks like the Statue of Liberty and Central Park, as well as the United Nations headquarters.
• With 89 museums, 45 theaters, and a diverse selection of international cuisines, it’s a global cultural center that never sleeps. Greenwich Village and Times Square offer unique experiences that showcase the city’s rich cultural identity.

These historical and cultural perspectives emphasize the unique identities of Philadelphia and New York City, which contribute to America’s rich and diverse culture.

Cost of Living Comparison

 
In analyzing the Philadelphia vs New York City cost of living, several factors come to light, illustrating the stark contrasts residents can anticipate, including a generally lower cost of living in Philadelphia.

Housing Costs:

• • When we compare the Philadelphia vs New York cost of living, the median 2-bedroom apartment rent is a telling example: Philadelphia, PA generally goes for $1,693, while New York (Manhattan), NY soars to $3,733, more than double.
  • Comparing median home prices for a standard 3BR, 2BA residence further highlights the Philadelphia vs New York cost of living disparity: Philadelphia, PA homes average $340,067, in contrast to New York (Manhattan), NY’s staggering $843,275. .

Daily Essentials:

• • • Gallon of milk: Philadelphia, PA – $4.67 vs. New York (Manhattan), NY – $5.00
    • Dozen eggs: Philadelphia, PA – $3.68 vs. New York (Manhattan), NY – $3.67
    • Gas (per gallon): Philadelphia, PA – $3.61 vs. New York (Manhattan), NY – $4.02

Entertainment and Services:

• • Movie ticket: Philadelphia, PA – $13.50 vs. New York (Manhattan), NY – $20.30
  • Yoga class: Philadelphia, PA – $19.60 vs. New York (Manhattan), NY – $29.00
  • The cost of a doctor’s visit underscores the Philadelphia vs New York cost of living difference, with Philadelphia, PA, averaging at $131.00, while New York (Manhattan), NY, is notably higher at $190.50. This comparison also reflects on the accessibility of public health care in these metropolitan areas.

As we can see, Philadelphia has a lower cost of living due to affordable housing and reduced prices for goods and services. On the other hand, New York City comes with a higher cost of living, including substantial housing costs and tax burdens.

Weather and Climate

 
Now let’s look at the average temperature alongside other factors in the weather and climate of Philadelphia vs New York City, one can see some contrasts and similarities that may sway someone’s decision on where to live.

Temperature and Climate Conditions:

NYC and Philly experience all four seasons. Due to its coastal location, NYC has colder winters and warmer summers than Philly. However, both cities have an average annual temperature of around 57°F.

Precipitation and Snowfall:

NYC receives slightly more annual precipitation than Philadelphia, which may impact the quality and supply of drinking water in the region. Additionally, NYC has an average annual snowfall of 25.8 inches, while Philadelphia receives 21.2 inches of snow.

Public Transportation Systems

 
The public transportation systems in Philadelphia and New York City significantly facilitate urban mobility and are an essential aspect of city life.

Commuting Options and Efficiency:

Public transportation plays a significant role in facilitating urban mobility in Philadelphia and New York City. Commuters have access to various public transport options, including driving and trains.

New York City’s public transport system is ranked 5th in the U.S. for accessibility, with a monthly transit pass priced at approximately $116.50, which is relatively affordable compared to other major cities in the country. With a wide range of subway lines, buses, and trains, the public transport system in New York City offers a reliable and efficient way to navigate the city.

Philadelphia’s SEPTA system is highly regarded for its public transport services. SEPTA is a comprehensive and reliable public transport system in Philadelphia, offering buses, trolleys, subways, and regional rail services. Its fleet of vehicles is well-maintained, and the system covers a wide range of destinations, including schools, hospitals, commercial centers, and tourist attractions

Infrastructure and Accessibility:

The public transportation system in New York City, known as MTA, is a massive network that covers over 840 miles and serves 468 stations. Each weekday, around 5.6 million people use the system, highlighting its wide accessibility to the city’s population.

Meanwhile, Philadelphia’s SEPTA transit system is smaller in comparison but still provides a comprehensive network consisting of 150 stations, covering an area of 2,202 square miles. Despite the limited late-night service, the system offers good connectivity.

However, both cities face the challenge of aging infrastructure and frequent delays, which can negatively impact daily commutes and overall satisfaction with the public transport systems.

Cost and Living Considerations:

The cost of transportation is a significant cost of living factor, especially for individuals looking for a lower cost of living, making the proximity to efficient transport options a pivotal consideration when choosing where to live.[6].

In Center City, Philadelphia, parking and traffic congestion present significant hurdles, highlighting the important role of public transit in facilitating stress-free daily commutes.[17].

Job Opportunities and Economic Overview

 
When we compare  New York city vs Philadelphia in this area, we notice they have different job markets due to their respective economic drivers and employment sectors.

Industry and Economic Hub Status:

New York City is a global economic hub with diverse industries like finance, media, and technology.

Philadelphia has a diverse economy with a focus on healthcare, education, and technology sectors.

Unemployment Rate and GDP:

NYC has a GDP of $1280 billion and a 4.3% unemployment rate.

Philadelphia has a GDP of $700 billion and a 7.1% unemployment rate, but a lower cost of living.

This comparison highlights the contrast between New York City’s thriving and diverse economy, with abundant career opportunities, and Philadelphia’s more focused job market, which is more community-centerd.

Safety and Crime Rates

 
Public safety and crime rates in Philadelphia and New York City show significant differences. Philadelphia reports higher rates of violent and property crimes, as well as a more concerning crime index, compared to New York City.

On the other hand, the New York Metro Area has lower crime indexes for various offenses, such as assault, murder, and robbery, compared to the Philadelphia Metro Area. Interestingly, despite public safety concerns, Philadelphia maintains a higher police presence than New York City.

We can see the divergent public safety environments as we compare New York city vs Philadelphia. Philadelphia clearly faces more pronounced challenges in both violent and property crimes, indicative of its high crime rates.

Arts, Culture, and Entertainment

 
Philadelphia and New York City offer diverse cultural experiences. NYC is famous for Broadway shows, world-class museums, global events, and international cuisine.

In contrast, Philly has a rich arts and music scene, 32 museums, and iconic foods like cheesesteaks and soft pretzels. Both cities cater to sports enthusiasts, with NYC having 3 major sports facilities and Philly having 2. NYC has a wider array of entertainment options, including a vibrant nightlife scene.

Bottom Line: Philadelphia vs New York City

Philadelphia and New York City are both interesting places to explore, but before deciding to make a more permanent move to either city, consider things like how much it costs to live there, job opportunities, transportation, and what kind of lifestyle you want.

Everyone has different needs, so it’s important to find the place that’s right for them. Sharing your experiences and insights with others can help them make good decisions about where to live.

The post Philadelphia vs New York City: An In-Depth Comparison appeared first on HomeJab Real Estate Photography.

Company	What They Do
GoldOller	Manages a diverse portfolio of multifamily properties across the East Coast and beyond.
UCH	Specializes in managing apartment homes, including historic Philadelphia properties.
Arden Group	Focuses on commercial real estate investment and operations in growth markets.
Watchdog	Provides comprehensive real estate consulting and project management services.
Equus	Offers private real estate investment fund management with a community and investor-aligned approach.
ProTitleUSA	Delivers nationwide title due diligence and a range of title-related services.
The Flynn Company	Offers a full suite of commercial real estate services from management to development.
New Age Realty	Combines property management and brokerage for both commercial and residential sectors.
Stockton Advisors	Provides tailored commercial real estate advisory and management services with a community focus.
Stonehenge Advisors​	Offers expert real estate investment guidance and management in the Tri-State area.
Basar	Specializes in off-market private real estate sales and global investment advice.

GoldOller Real Estate Investments

Founded in 2009, GoldOller Real Estate Investments owns and manages multifamily assets that total over 40,000 units. The company’s portfolio extends up and down the entire East Coast, from Florida to New York, as well as to Midwest and Southern states as far as Texas. In addition to its managed properties, the company also markets third-party managed properties.

A Nationwide Leader with a Local Touch

GoldOller works with investors as well as aspiring residents, and it serves a broad range of property types. That includes conventional apartment developments, as well as country club neighborhoods, exclusive gated communities, and many more. Its “GO lifestyle” is a major draw for residents, and that continual influx of new residents and stable pool of existing residents is very attractive to investors looking to build their wealth.

Visit GoldOller

University City Housing

University City Housing is one of the oldest existing real estate businesses in Philadelphia. It was founded in 1967 and has grown considerably in the intervening decades. Its mission is to buy, renovate, maintain, and manage real estate as a long-term investment, as well as to provide affordable, comfortable housing options.

Blending Tradition with Modern Living

The company owns, operates, and manages a broad range of property types, all of which are apartment homes. Many are converted Victorian homes in historic Philadelphia neighborhoods, but University City Housing also maintains and manages historic apartment buildings and other properties.

Visit University City Housing

Arden Group

Founded in 1989, Arden Group remains a privately owned, commercial real estate fund management and operations company vertically integrated into the middle market. With 12 locations and almost 100 employees, the firm offers in-depth expertise in a range of critical areas, including acquisition, development, financing, management, and disposition to name just a few.

Pioneering Middle Market Real Estate Solutions Since 1989

Arden Group’s primary focus is on high-quality commercial real estate located within dynamic growth markets. Combining a range of strategies, including buy-fix-sell and buy-fix-manage, the firm’s portfolio includes light industrial, multifamily and student housing, special situation properties, and more.

Visit Arden Group

Watchdog Real Estate Project Managemnt

While Watchdog might have started as a real estate-focused project management firm, it has grown to fill a number of other niches, as well. Today, Watchdog bills itself as providing “tailored solutions to meet your needs in all aspects of real estate consulting”.

Customized Real Estate Solutions Beyond Project Management

That includes project management, but also professional search and asset identification solutions, and real estate advisory services. Watchdog is also engaged in many different projects, ranging from corporate to education, life sciences, nonprofits, community-based initiatives, and hospitality.

Visit Watchdog

Equus Capital Partners

Established over 40 years ago, Equus Capital Partners is a private real estate investment fund management firm focused on vertical integrations within America’s top-tier markets. The company’s focus on transparency, alignment with community and investor goals, and integrity in action have helped separate it from others in the industry.

Four Decades of Community-Aligned Real Estate Investment

Equus Capital Partners’ investors range from public, corporate, and union pension plans to high-net-worth individuals and families, university endowments, and more. In addition to outstanding investment management capabilities, Equus also believes in giving back, with over 2,000 volunteer hours and $6 million in charitable donations from 2018 to 2022.

Visit Equus

ProTitleUSA

Titling is a major hurdle within the real estate industry. That’s true whether you’re looking to purchase a single-family home or invest in a commercial property. Title problems can mean years in court or a total loss of an investment. ProTitleUSA is a nationally recognized, Philadelphia-based title research company. Its tagline, “Nationwide Title Due Diligence” underscores the firm’s commitment to accuracy, transparency, and going the distance for clients.

Pioneering Title Due Diligence for Secure Real Estate Transactions

ProTitleUSA offers nationwide title search capabilities right from its website, but its range of services encompasses much more. That includes portfolio analyses and exams, and title curative actions. Note that ProTitleUSA works with both commercial and residential clients and uses proprietary technology that allows them to order title searches online securely.

Visit ProTitleUSA

The Flynn Company

The Flynn Company was established in 1980 and is one of the leading commercial real estate companies in Philadelphia. It remains a privately held, full-service real estate firm and is committed to delivering high-quality services that address key challenges its clients face.

A Comprehensive Real Estate Powerhouse Since 1980

The Flynn Company offers third-party property management, sales and leasing services, property maintenance, accounting, property development, general contractor and construction-related services, and capital market and investment services. The firm’s portfolio includes industrial properties, multifamily properties, manufacturing plants, flexible space, corporate centers, condominium developments, and many other types.

Visit The Flynn Company

New Age Realty Group, Inc.

New Age Realty Group was founded in 1986 and has become one of the most respected real estate companies in Philadelphia and the surrounding area in that time. The firm combines two business models under one roof: a full-serve property management company, and a licensed real estate brokerage serving both commercial and residential clients.

Integrating Property Management and Brokerage Expertise

New Age Realty offers a broad range of services for its clients. Those include rental location services to help find the perfect rental option, management services so owners can focus on other things, management services to maintain properties and attract tenants, and sales services to expedite disposing of properties.

Visit New Age

Stockton Real Estate Advisors

A multi-award-winning advisory firm, Stockton Real Estate Advisors is one of the leading real estate companies in Philadelphia. The firm delivers tailored solutions to meet specific client requirements and challenges. Those solutions are spread across a wide range of areas, including commercial investment advisory services, asset management services, landlord advisory services, tenant and corporate advisory services, and property management services.

Crafting Custom Real Estate Strategies for a Stronger Community

Stockton Real Estate Advisors is also committed to building a better, stronger community. That includes taking steps to address systemic racism within the real estate industry, as well as supporting multiple community-focused initiatives, and recognizing team members and their contributions to build a thriving culture and retain key talent for years to come.

Visit Stockton

Stonehenge Advisors

Stonehenge Advisors is one of the leading real estate companies in Philadelphia for investors seeking expert guidance. In addition to Pennsylvania, the firm also serves New Jersey and Delaware, delivering local expertise to ensure its clients benefit from high-quality management and investments that perform over time.

Expert Real Estate Guidance for the Tri-State Area

Stonehenge Advisors Inc. is more than an investment advisory firm, however. It offers a wide range of related solutions, including local management for mid-sized and institutional properties within its service area. It also manages a growing portfolio of commercial offices and industrial properties, provides experienced residential property management and leasing services, is a well-established condominium association manager, and has deep experience developing multifamily projects. The firm’s portfolio includes office space, industrial properties, residential properties (multifamily, condo, etc.), and healthcare properties.

Visit Stonehenge

Basar International Group

Basar International Group has offices around the world, including one at Penn Center. As one of the largest real estate companies in Philadelphia, Basar holds a well-earned reputation for excellence, exemplary client service, and due diligence. It is the only firm on this list to focus on off-market private sales. The firm has also pioneered a global, data-driven online transaction marketplace to support private sales and in-depth research.

Global Excellence in Off-Market Real Estate Transactions

Basar International Group’s primary focus is on investment advice. However, the company does offer a range of CRE solutions that can be tailored to address specific requirements. Those include its Value Impact Fund, Ghaf Tree Fund, global REIT solutions, debt and equity, and innovation opportunities within the tech, digital asset, and global health industries.

Visit Basar

Philadelphia: A Hub for Diverse and Dynamic Real Estate Companies

The explosion of real estate businesses in Philadelphia speaks to several important factors.

First, there is the sheer diversity of demand. Philadelphia is a major global city and increasingly a place where investors and developers look for new options. Its proximity to New York City, Washington DC, and other cultural and business epicenters is accelerating these trends.

Second, it speaks to the growing demand for local companies capable of handling the needs of even the most discerning and demanding clients. Customization of services is key here.

As you can see from this list of real estate companies in Philadelphia, the city has something for virtually any need. Whether you’re interested in exploring the power and potential of REITs or looking to purchase a single-family home, purchase a commercial property, or find a local expert to provide property management services, there’s a real estate company available right in town.

The post 11 Real Estate Companies in Philadelphia to Know in 2024 appeared first on HomeJab Real Estate Photography.

The post Embracing Digital Media in the Wake of NAR’s Historic Settlement appeared first on HomeJab Real Estate Photography.

But what exactly is proptech, and why is it becoming a buzzword among investors and industry professionals?

Defining Proptech

Proptech, short for property technology, encompasses a broad range of digital solutions designed to streamline, enhance, and revolutionize the real estate sector.

From virtual property tours and AI-powered property management systems to blockchain-based real estate transactions, technology is the driving force behind the industry’s digital transformation.

The Dawn of Proptech

The term “proptech” started gaining traction in the early 2010s, paralleling the rise of fintech in the financial services sector. It was during this period that the real estate industry began witnessing a surge in startups focused on leveraging technology to solve traditional real estate challenges.

Pioneers of the Real Estate Tech Movement

Among the first real estate technology companies to be labeled as proptech pioneers, Zillow and Trulia stand out. Launched in the mid-2000s, these platforms transformed real estate listings by making them accessible online, offering detailed property information and market analyses at the click of a button.

Another notable early entrant was Redfin, which combined a real estate brokerage with online tools, providing a seamless home-buying experience.

Proptech Today: A Snapshot

As we delve into the current proptech landscape, it’s essential to highlight the leading players shaping the industry’s future.

Top U.S. Public Proptech Companies

This table will showcase publicly traded proptech firms that are leading the charge in innovation and market capitalization.

Top U.S. Private Proptech Companies

Here, we’ll introduce the top privately held real estate technology startups that are disrupting the industry with groundbreaking solutions.

VC Investors in the Real Estate Tech Space

In this section, we’ll shine a spotlight on venture capital firms that have actively closed real estate technology investment rounds in the past 12 months.

The Investment Appeal of Real Estate Technology

Proptech stands out as a promising sector for investment for several reasons. Firstly, the global real estate market’s sheer size and value present a massive opportunity for technological disruption.

Moreover, as the industry has been traditionally slow to adopt new technologies, proptech companies offer fresh perspectives and innovative solutions that cater to evolving consumer demands and efficiency improvements.

Navigating the Challenges

Investing in real estate technology, however, comes with its set of challenges. The slow adoption rate of new technologies in real estate can be a double-edged sword. While it indicates significant growth potential, it also suggests that proptech companies must navigate through a landscape resistant to change, requiring strategic planning and patient capital.

Nevertheless, the slow adoption rate can be seen as an indicator that the real estate technology sector is still in its early stages of growth, with ample room for innovation and market penetration. This untapped potential makes real estate technology an exciting field for investors looking to be at the forefront of the next wave of real estate innovation.

Real estate technology is not just a fleeting trend. It’s a transformative force reshaping the real estate industry. As technology continues to evolve, so too will the ways in which we interact with real estate, making proptech a sector ripe with opportunities for innovation, investment, and growth.

Despite the challenges, the unique blend of technology and real estate holds the promise of delivering sustainable, efficient, and consumer-centric solutions, heralding a new era in the property market.

The post What is Proptech? A Glimpse into Real Estate’s Technological Revolution appeared first on HomeJab Real Estate Photography.