Video Basics Archives - HomeJab Real Estate Photography

Vertical Video: Is It the Future of Real Estate Marketing?

Eric Sundermann — Thu, 03 Oct 2024 19:50:19 +0000

Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones.

That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, it’s hard to ignore the growing trend.

As mobile use continues to rise — when’s the last time you knew someone who didn’t have a smartphone? — vertical video feels like a natural fit for today’s viewing habits. Buyers aren’t turning their phones sideways anymore. Research suggests that less than 30% of users will turn their phones sideways – and those who do only watch 14% of the video on average.

It’s not just about convenience. Vertical videos offer a more immersive experience on mobile in ways that horizontal just doesn’t. They fill the screen and hold attention in a way horizontal videos often struggle to do. The format seems to meet the moment, but whether it will dominate long term is still in question.

So, where does that leave real estate marketing? Is vertical video a tool to be used strategically, or is it on track to replace older formats altogether? The answer may depend on how willing agents are to adapt and experiment with new ways of presenting listings.

Mastering the Vertical Format: Your Gear and Setup

Shooting vertically is the first, and most important, step to creating real estate videos that stand out on social media. The vertical format fills a mobile user’s screen completely, which makes it ideal for platforms like Instagram, TikTok, and YouTube Shorts.

But it’s not just about flipping your phone. Similar to real estate photography, getting the right equipment will take your videos from amateur to professional.

Here are your top gear options:

DSLR with a Vertical Gimbal: For those who prefer using professional cameras, a vertical gimbal is a must. It stabilizes your camera for smooth, steady shots, and ensures you capture high-quality footage with no unwanted shaking. Perfect for property walkthroughs or more detailed shots.

iPhone 15/16 Pro Max with a Smartphone Gimbal: If you’re opting for the iPhone, you’re in good company. With its advanced camera features and user-friendly interface, the iPhone 15/16 Pro Max delivers excellent results. Pair it with a smartphone gimbal, and you’ll have a mobile setup that’s both lightweight and capable of capturing smooth, professional-grade videos.

Why are steady, smooth shots so important? They give your videos a polished, high-end feel. Plus, it’s important to remember: photos aren’t enough.

Viewers are far more likely to engage with well-executed footage, especially when showcasing real estate properties. Shaky, poorly framed shots can distract from the home’s features and lose your audience’s attention quickly. With the right gear, you’ll keep your content crisp, professional, and engaging.

Pro Tip: Package all of the HomeJab Services – landscaping, house cleaning, pressure washing, and junk removal – to really make your listing sing.

The Power of Personality: Featuring Agents in Vertical Videos

One of the best ways to elevate your vertical real estate videos is by featuring the agent in the content. Whether it’s a quick intro at the beginning or the agent guiding viewers through the property, this personal touch can make a huge difference in

Instead of just seeing empty rooms, viewers are now greeted with a face that can explain the features, answer common questions, and create a narrative that resonates.

Here’s why it works:

Agent Intros: Starting your video with a brief introduction from the agent sets the tone. It adds a personal touch that makes the content feel more inviting and less like a simple slideshow of property shots. When viewers see and hear from an agent, they’re more likely to stay engaged. The agent can point out specific details and guide the viewer through the most important aspects of the home.

Featuring the Agent Throughout: For longer tours, consider having the agent present during the entire video. This works especially well for high-value properties where the details matter. By interacting with the space—opening doors, pointing out features—the agent adds context that static shots just can’t provide.

Subtitles Are Key: Don’t forget to add subtitles, especially for speaking parts. Data shows that 85% of videos on Facebook are watched without sound. Subtitles ensure that even if your audience isn’t listening, they’re still getting the key information. Plus, subtitles improve accessibility for hearing-impaired viewers, making your content more inclusive.

Engagement Boost: While specific studies on agent involvement in real estate are not widely available, people want relatable content. Videos with relatable content see an increased engagement by 38%. So using people – particularly recognizable figures like agents – is a way to tap into this value.

In short, making your agents the stars of your vertical videos can significantly improve viewer retention, engagement, and connection to the property.

Speed It Up: The Fast-Forward Walkthrough Technique

The fast-forward technique is a simple but highly effective way to showcase properties in vertical videos. Instead of cutting from one room to another, capture one continuous shot of the entire property. Then, use editing software to speed up the footage, creating a smooth, quick-paced walkthrough that keeps viewers engaged without sacrificing detail.

This method works particularly well for larger properties where a full tour could take too much time. By fast-forwarding through long hallways or repetitive features, you hold the viewer’s attention and make the video feel dynamic. It’s also a great way to give potential buyers a sense of the flow of the home without lengthy pauses or transitions.

The benefits of this technique include:

Seamless Viewing: A continuous, fast-forwarded shot feels natural and easy to follow. There’s no need to cut or transition between rooms, making the video flow effortlessly from one area to the next.

Time Efficiency: Viewers are more likely to stay engaged if the content is fast-paced. In fact, speeding up the footage can help you compress a full house tour into a minute or less, which is ideal for platforms like Instagram and TikTok.

Highlighting Key Areas: Fast-forwarding helps maintain momentum while still allowing viewers to notice important details, like kitchen finishes or open floor plans.

Here’s an excellent example of this technique on Instagram. Notice how the fast pace keeps you engaged without losing any sense of the property’s layout.

Get Your Property Listing Ready Now: With interest rates lowering, the real estate market is about to surge.

Creative Cuts: Building a Highlight Reel with Fast Transitions

If the fast-forward technique doesn’t fit the style of your property video, consider using fast cuts synced to music beats to create an engaging highlight reel. This method adds an energetic, modern feel to your videos and can work wonders for holding viewer attention, especially on platforms where users scroll quickly through their feeds.

Sync to Music Beats: Start by choosing a background track with a strong rhythm. Then, use editing software to cut your footage in time with the music. This creates a dynamic, visually exciting experience that’s in tune with what the viewer is hearing. It conveys the flow of the property in a way that feels natural and rhythmic.

Graphic Overlays: You can improve these fast cuts with graphic overlays. For example, pop-up text or animations highlighting specific features (like “Renovated Kitchen” or “Spacious Backyard”) can guide the viewer’s attention without interrupting flow. These visual elements make the video feel more interactive and polished.

Creative Formats: Another idea is to stack two horizontal videos on top of each other within the vertical frame. This allows you to show two different angles or parts of the property simultaneously, creating a split-screen effect that is visually stimulating. It’s an effective way to fit more content into a shorter runtime without overwhelming the viewer.

Where to Post: Platforms that Prioritize Vertical

Once you’ve perfected your vertical real estate video, the next step is deciding where to post it. Vertical videos are optimized for mobile-first platforms, and certain platforms give this format an extra edge in terms of reach and engagement. To get the most out of your content, it’s crucial to post where your audience is already scrolling.

Here are the top platforms for vertical video:

Instagram Reels: Instagram’s algorithm heavily favors Reels over static posts, especially when it comes to engagement. On average, Reels receive 67% more engagement than traditional posts or stories. This makes it an ideal platform for real estate agents looking to capture more attention with vertical videos. Not only are users primed to watch short-form content, but Instagram’s explore page also promotes Reels to a wider audience, increasing your chances of reaching new potential buyers.

TikTok: TikTok has revolutionized the way content is consumed, and vertical video is at the heart of its success. The app’s algorithm favors vertical-native content, rewarding videos that are optimized for mobile viewing with more reach. TikTok is an especially powerful tool for targeting younger homebuyers (think Gen Z and Millennials), who are already using the platform to discover brands, trends, and – yup – even properties.

YouTube Shorts: While YouTube is traditionally associated with longer, horizontal videos, their introduction of YouTube Shorts has opened up new possibilities for vertical content. Shorts allow you to engage with viewers through quick, attention-grabbing property tours.

The Time Is Now: Get Ahead with Vertical Video

Vertical video is no longer a trend. It’s the new standard for engaging real estate marketing. By using techniques like smooth, gimbal-stabilized shots and creative fast cuts, you can make your property videos stand out.

Embrace it. Start experimenting, capture attention quickly, and showcase properties in a format built for today’s mobile-first world.

Ready to elevate your real estate listings with high-quality vertical videos? At HomeJab, we help you create content that drives results. Contact us today!

The post Vertical Video: Is It the Future of Real Estate Marketing? appeared first on HomeJab Real Estate Photography.

Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical

Eric Sundermann — Tue, 24 Sep 2024 20:09:07 +0000

Instagram, TikTok, YouTube, Facebook… marketing can feel overwhelming, right? Each platform has its own set of rules, and navigating them can feel like a never-ending puzzle. Plus, not to mention, we already know that photos aren’t enough for real estate listings. You must consider a real estate video strategy.

However, there’s one simple decision you can make that will help shape the rest: should your video go vertical or horizon?

This is a stylistic choice as much as it’s a way to tap into the value of each platform. In this guide, we’ll showcase the nuances of each format and help you decide when to go wide or tall.

Understanding the Audience and Platform

The major key to success in marketing is knowing your audience. Different demographics flock to different platforms – and each has its own quirks and preferences when it comes to video format.

Let’s break down where your potential buyers are hanging out and how they’re viewing your content. This is how you can showcase properties in the best light on the right screen.

Audience Demographics

Gen Z and Millennials are typically the primary users of mobile-first platforms like TikTok and Instagram. This audience prefers vertical videos – and that makes sense. It’s how they naturally hold and use their smartphones.

Stats back it up, too. Recent studies show that vertical videos on mobile devices have a 90% higher completion rate compared to horizontal ones among these younger viewers. They expect content to be immediately accessible and formatted for their screen without requiring them to change their viewing habits.

In contrast, Gen X and Boomers are more inclined to browse on desktops and laptops. For this demographic, horizontal videos provide a more comfortable and familiar viewing experience. They tend to engage with longer, more detailed walkthroughs that benefit from the widescreen aspect ratio of horizontal video.

This format offers a comprehensive view of properties, which can be particularly effective for this audience. Plus, it’s important to remember that it’s still the boomers’ real estate market. Catering to a younger crowd is important, but you must not forget the reality.

How These Videos Work: Platform Preferences Overview

Utilizing horizontal or vertical depends on the platform. Similar to photography, best practices in this department can help you get the most out of each social media platform. Here’s what each prefers:

Instagram and TikTok:

Vertical (9:16) is preferred.
Instagram Reels and Stories default to vertical, with horizontal videos automatically cropped.
TikTok is designed for vertical viewing, optimized for mobile-first engagement.

YouTube:

Horizontal (16:9) is the standard.
While YouTube Shorts accommodates vertical videos, the platform’s traditional format remains horizontal, ideal for in-depth property tours.

LinkedIn:

Horizontal (16:9) works best.
The platform is oriented toward a professional audience, many of whom view content on desktops, making horizontal videos more effective.

Facebook:

Supports both Horizontal (16:9) and Square (1:1) videos.
Square videos can perform well on mobile, but horizontal videos are typically preferred for a traditional viewing experience.

Twitter/X:

Primarily favors Horizontal (16:9) but supports Square (1:1) videos.
Horizontal videos are more commonly used, providing a versatile format across different devices.

The Takeaway: Be sure to match the video format to the platform and audience. Vertical videos are more effective on platforms targeting younger users who consume content on mobile devices. Meanwhile, horizontal videos offer versatility and a more immersive experience. This makes them suitable for platforms and audiences that favor detailed property presentations.

Horizontal Vs. Vertical: Breaking Down Use Cases

Platform aside – what format makes the most sense for a use case? Choosing either horizontal or vertical depends on the content’s purpose and goal.

When you hit this concept right, your listing will really start to sing. In real estate, it’s all about finding that edge.

Horizontal Videos

Horizontal videos obviously offer a wider frame. This means they’re ideal for capturing expansive scenes and providing viewers with a comprehensive view. The format is best suited for platforms that favor long-form content and desktop viewing. When shot well, they provide a professional – and cinematic – look.

Ideal for Comprehensive Property Tours and In-depth Walkthroughs: The horizontal format captures more context and detail. It allows viewers to see entire rooms or landscapes in a single frame. It’s a great choice for real estate tours to offer a full view of a property’s layout and features. Show off that view!

Versatility Across Desktop Preferred Platforms: Platforms like YouTube have been built around horizontal videos. This makes the format a natural choice for detailed, immersive content. Horizontal videos also work well on LinkedIn and Facebook, where users often view content on larger screens.

Vertical Videos:

Imagine someone leisurely browsing listings on their phone – and then, boom, they can do a little tour of a property that catches their eye. This small act can provide them with some real context of the listing – and then eventually result in a sale further down the line.

Best for Quick, Engaging Content: Vertical videos are effective for short, engaging clips, making them ideal for platforms like TikTok and Instagram Reels. Their format is naturally suited to how users hold their phones, providing a full-screen experience that doesn’t require viewers to rotate their devices.

Mobile-first Viewing: Given that mobile traffic accounts for over half of global web usage, you have a big audience! Additionally, mobile-first platforms such as Instagram Stories and Snapchat are designed around this format.

Effective for Short, Continuous Shots and Fast-Paced Edits: The vertical format is excellent for creating quick, continuous walkthroughs and engaging edits. It’s also more accessible for on-the-go content creation using smartphones. For real estate agents, it’s an easy way to share high-quality video content.

Plan Your Target: Creating with the End Format in Mind

Like any real estate photo or video shoot, be sure to make a plan. Know which format you need to use and build it into your shot list, which is the foundation of your entire shoot. This shapes how you frame each room, the gear you need, and how your video will ultimately connect with viewers across different platforms.

Planning for the Format

Make sure every shot works for your chosen format, so you don’t have to crop out important details or compromise on quality in post-production.

If you’re capturing a horizontal tour, focus on wide shots that encompass entire rooms. This format is perfect for showing off the full scope of a property, allowing viewers to get a comprehensive look. For vertical, think about depth and close-ups. It’s about zeroing in on specific features in a single frame. This works to engage mobile-first audiences.

Technical Considerations

Each format has its technical quirks, and knowing them can help you produce a smoother final product.

Capturing in Vertical: Use a smartphone or vertical gimbal with a DSLR for vertical videos. Phones are naturally designed for vertical shooting and often come with built-in stabilization, making them an accessible choice for on-the-go content creation.

Horizontal Shooting with Cropping Potential: If you’re shooting horizontal but want the option to crop for vertical later, keep your subject centered. This gives you the flexibility to adjust in post-production without losing key elements of the scene.

Avoiding Common Mistakes:

When balancing these two directions and formats, it’s easy to screw up basics like focus, framing, and composition.

Maintaining Focus Across Formats: Keep the main subject in focus and centrally positioned, especially if you might crop the footage later. This approach ensures that no important details are lost during editing.

Considering Framing and Composition: Horizontal videos require a wider perspective, so use the entire frame to create a balanced shot. In contrast, vertical videos need a tight focus, emphasizing height and centrality to keep the viewer’s attention on the main subject.

Planning will lead to a successful shoot. Remember, the key is to be intentional from the start.

Pro Tip: Utilize HomeJab’s Home Services to make sure your property shines in every department.

Maximizing Engagement with Each Format

It’s all about potential, potential, potential. Whether you’re working with vertical or horizontal videos, there are strategies to make sure your content stands out and holds the viewer’s attention.

Vertical Video Engagement:

Vertical videos are designed for quick consumption on mobile devices, which means they need to capture attention fast and keep it. It’s an opportunity to get intimate. Platforms like TikTok and Instagram favor vertical formats, so optimizing your videos for these spaces helps you tap the most value.

Optimizing for Platforms: To engage users on TikTok and Instagram, make sure your vertical videos fit the platform’s norms and expectations. On TikTok, aim for snappy, attention-grabbing intros since users typically decide within the first few seconds if they’ll keep watching. Instagram Stories and Reels benefit from vertical videos that take up the full screen. This creates an immersive experience.

Creating Engaging Content: Techniques like speed-up walkthroughs and continuous shots can make vertical videos more dynamic. A fast-paced walkthrough, especially with a slight speed-up effect, can quickly showcase a property’s best features without losing the viewer’s interest. Continuous shots help maintain a sense of flow, making the video feel more like a live experience rather than a series of clips.

Horizontal Video Engagement:

Horizontal videos offer a more expansive view, which makes them ideal for creating an immersive experience with a wide angle. You can really show the value and size of a property. They excel on platforms where viewers are more likely to sit back and take in longer content.

Creating an Immersive Experience: Use the wider frame of horizontal videos to capture more of the environment. This gives viewers a comprehensive look at the property. This format is perfect for detailed walkthroughs – where you can move through each room and outdoor space – offering viewers a sense of the property’s scale and layout. It’s particularly effective on platforms like YouTube, where users are already expecting a more in-depth experience.

Leveraging Longer Viewer Retention: Platforms like YouTube and Facebook are built for longer viewer retention, and horizontal videos are well-suited for this. Use this format to dive deeper into features and details that may not be immediately visible in a quick vertical shot. For example, you can create more in-depth tours, showcase specific design elements, or provide a narrative that walks viewers through the property’s story.

Know the Value of Horizontal vs. Vertical, Tap the Full Potential of a Real Estate Listing

Utilizing horizontal or vertical video isn’t just a technical decision. Instead, think of it as a strategic move that can shape how your properties are experienced by potential buyers. When you understand the nuances of each format, you can better align with your audience’s behavior and platform strengths.

The right can elevate a listing – and that makes it more engaging and memorable.

If you’re ready to tap into your ideal video format, we’re here to help. At HomeJab, we offer tailored video services that can help you capture every angle. Let’s get started!

The post Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical appeared first on HomeJab Real Estate Photography.

Bringing Listings to Life with Personalized On-Camera Realtor Videos

Joe Jesuele — Fri, 12 Apr 2024 14:58:24 +0000

While high-quality photographs and detailed descriptions have long been the staples of property listings, today’s market demands more. At HomeJab, we understand the power of real estate videos, which is why we offer on-camera realtor videos for agents and other real estate professionals seeking an advantage.

Our standard offering includes a professionally edited walkthrough video of the property, complete with royalty-free music. However, we’ve observed that on-camera realtor videos consistently garner higher engagement, particularly on social media platforms.

Recognizing this, we encourage real estate professionals to step in front of the lens, even if it means stepping out of their comfort zones. A brief introduction by the agent can significantly enhance the video’s appeal, making it not just a tour of a home, but a personal connection with potential buyers.

To illustrate the effectiveness of this approach, let’s examine three distinct examples from our portfolio:

Steve Munn – Silicon Valley’s Enthusiastic Guide

Steve Munn opts for a concise introduction, setting the stage for the property tour. His approach is straightforward yet inviting, making an immediate impression on viewers.

Yvonne Dong – A Multilingual Touch

Yvonne Dong takes the concept further by delivering a longer introduction and adding a personal outro. Her bilingual skills not only showcase the property but also cater to a broader audience, adding a unique and inclusive aspect to her listing.

John Wuertz – Spotlight Commercial

John Wuertz adopts a style akin to a TV commercial, offering just the highlights in a succinct 30-second video. His presence at the beginning, end, and as a voiceover throughout adds a personal touch while keeping the content dynamic and engaging.

Our clients are free to choose from these styles or create their own custom variations to best suit their listing and personality. For more details and pricing information, we encourage reaching out through our website.

On-Camera Realtor Videos: Branding with a Personal Twist

Incorporating on-camera realtor videos is not just about enhancing the property’s marketability. It’s a strategic move for personal branding. It’s an opportunity to market not just the property but also the agent’s expertise and personality. This personal touch can significantly increase the chances of securing more business.

Furthermore, in an era where video content is king, especially on social media platforms like Instagram Reels, TikTok, and X, having a strong on-camera presence is invaluable. These platforms are where demand for engaging content is soaring, and being visually and personally present in your listings can set you apart.

Remember, it’s not just about selling a property. It’s about selling yourself as the go-to professional in your area. Whether it’s a detailed property tour or an enticing neighborhood highlight reel, make sure you’re not just seen but remembered.

Welcome to the future of real estate video marketing, where your presence is your greatest asset.

The post Bringing Listings to Life with Personalized On-Camera Realtor Videos appeared first on HomeJab Real Estate Photography.

7 Essential Shots for Real Estate Drone Videos

Joe Jesuele — Tue, 19 Dec 2023 20:36:13 +0000

The fusion of technology and artistry has opened a new frontier in real estate marketing – and it’s in the skies. For real estate professionals and photographers, understanding the impact of real estate drone videos is crucial in today’s competitive market.

This guide outlines the essential drone shots needed to craft a compelling real estate drone video that not only highlights the property but also tells its unique story.

1. The Initial Approach Shot

Begin with a high-elevation approach to the property, creating an “establishment” shot. This long-distance view offers a broader perspective of the community before focusing on the property. As the drone nears the property, gradually tilt the camera downwards, seamlessly transitioning from a panoramic view to a detailed look at the property.

2. Driveway Approach

For properties with long driveways, capture a low-altitude shot flying from the street over the driveway. Using an FPV (First Person View) drone for added maneuverability through branches or landscape features can add a dynamic touch.

3. Parallax/Arc Shots

Parallax shots involve moving the camera in an arc around the subject while maintaining focus on it. These shots should be taken from various heights – high (about 200-250 feet), medium (around 100-125 feet), and close-up (approximately 50 feet). Execute these for both the front and back exteriors, ensuring the home remains centered. The key is smooth, graceful, and slow movement of the drone to capture the essence of the property.

4. Overhead Rising Shot

Position the drone directly above the property, looking straight down. As the drone ascends, this shot reveals the layout and design of the property from a bird’s-eye view.

5. Neighborhood Feature Shot

If applicable, include a rising shot that transitions from the property to a nearby neighborhood feature, like a park, body of water, or city skyline. This highlights the property’s location and its proximity to attractive local amenities.

6. Flyover Closeup Shot

Start from the front yard and fly the drone low over the property to reveal the backyard. This shot is particularly effective in showcasing outdoor features like pools or gardens.

7. End Flyaway Shot

Conclude with a shot that mirrors the initial approach but in reverse. As the drone pulls away, tilt the camera up towards the horizon, signaling the end of the video. Capturing the setting sun can add a stunning visual effect to this final shot.

Additional Tips

Music: Pair the footage with dramatic, engaging real estate music. Time the cuts to the beat or crescendo of the music to enhance the visual impact. For example, a crescendo can coincide with the reveal of the property’s best feature.
Video Length: Aim for a final cut of 1.5 to 2 minutes, maintaining viewer engagement.
Technical Specs: Shoot at 60fps and a minimum of 1080p resolution for high-quality footage.

Adapting to Each Property’s Unique Characteristics

It’s essential to recognize that not all properties will accommodate every one of these drone shots. The feasibility of these shots depends significantly on factors such as the property’s location, type, and any local regulations.

For instance, densely populated urban areas may present challenges for certain types of shots due to space constraints or privacy concerns. Similarly, commercial properties might require a different approach compared to residential ones, and there could be height restrictions that limit how high a drone can fly.

Each property is unique, and therefore, it’s up to the expertise and judgment of the drone operator to assess the situation carefully. This flexibility and adaptability are what set skilled drone operators apart.

By understanding the unique characteristics of each property and creatively working within any constraints, drone operators can still produce stunning, effective real estate drone videos.

The post 7 Essential Shots for Real Estate Drone Videos appeared first on HomeJab Real Estate Photography.

Selecting the Perfect Real Estate Videographer: 7 Key Questions to Consider

App-Admin — Wed, 03 May 2023 14:23:41 +0000

A professional real estate videographer can elevate your property listings with visually stunning walkthroughs and drone videos. To help you find the right videographer, we’ve compiled a list of important questions to ask when making your decision.

What is your experience in real estate videography?

Real estate videography requires specific skills, such as capturing smooth walking shots using a handheld gimbal. Ensure the videographer has experience with properties like yours, and ask to see examples of their work to evaluate their style.

What kind of equipment do you use?

The right equipment is crucial for creating high-quality videos. Ask if they use a camera with a full-frame sensor, either mirrorless or DSLR, and a wide-angle lens. A motorized gimbal is recommended for producing smooth walkthrough videos.

What is your turnaround time?

In the fast-paced world of real estate, a quick turnaround is essential. Ideally, the videographer should provide the finished product within 24 hours, allowing you to get your property listed and sold as quickly as possible.

How does your pricing work?

Pricing should be based on a fixed rate for the property, and always request a quote that includes editing, post-production, and full ownership of the video files. For more information on real estate video pricing, please click here.

Do you have a drone?

Aerial footage adds a cinematic quality to your videos, showcasing the property’s yard and neighborhood. Make sure the videographer has a drone and the skills to capture stunning aerial shots.

Can you provide testimonials or references?

Look for public reviews on major platforms like Google or Facebook to gauge the videographer’s reputation and the satisfaction of their previous clients.

Can I customize your services to fit my needs?

Every property is unique, and the videographer should be able to adapt their services to meet your specific requirements. Options might include having an agent on camera introducing the property or giving a full tour, capturing neighborhood or amenity footage, and creating shorter videos for social media platforms like Instagram Reels and TikTok.

To simplify your search for a talented real estate videographer near you, visit HomeJab.com. Our easy-to-use platform allows you to build your photography package and schedule your shoot in seconds. Click here to start showcasing your properties with stunning visuals today.

The post Selecting the Perfect Real Estate Videographer: 7 Key Questions to Consider appeared first on HomeJab Real Estate Photography.

Introducing HomeJab’s Social Media Video Solution for Real Estate Professionals

App-Admin — Thu, 20 Apr 2023 16:47:21 +0000

As a real estate professional, you already know the power of social media in today’s fast-paced, digital world. That’s why we’re thrilled to announce our latest social media video solution – a game-changer for real estate professionals looking to capture the attention of potential buyers and boost their online presence!

What is HomeJab’s Social Media Video?

Our social media video solution takes your existing HomeJab property walkthrough and transforms it into a 30-60 second, high-quality, attention-grabbing video. Designed to showcase the highlights of your property, these videos are tailor-made for popular platforms like Instagram, Facebook, Twitter, and TikTok.

Why Choose Social Media Videos?

Optimized for Social Media: With a 30-60 second runtime, our videos are perfect for the fast-paced nature of social media, keeping your audience engaged and interested in your property.
Attracts More Buyers: These concise, visually stunning videos will capture the attention of potential buyers, increasing the likelihood of inquiries and viewings.
Wins More Listings: By offering cutting-edge marketing tools like our social media video solution, you’re positioning yourself as an innovative real estate professional who leverages the latest technology to get results – attracting more sellers to work with you.
Increased Visibility: By creating content that’s designed for social media sharing, you’ll naturally gain more views, likes, and shares – ultimately reaching a broader audience and growing your online presence.
Cost-Effective Marketing: Our social media video solution is an affordable, high-impact option for promoting your properties, expanding your reach, and driving more sales.

With our social media video solution, real estate professionals now have an unparalleled opportunity to stand out in a crowded market. As social media continues to grow and dominate the way we discover and engage with content, staying ahead of the curve is essential.

Don’t miss out on the chance to enhance your property listings and attract more clients with our innovative social media video service. Contact us today to learn more.

The post Introducing HomeJab’s Social Media Video Solution for Real Estate Professionals appeared first on HomeJab Real Estate Photography.

How Much Do Real Estate Videos Cost?

App-Admin — Thu, 02 Feb 2023 15:40:44 +0000

A professional real estate video is a valuable tool for real estate agents and property sellers, as it showcases the property’s features and highlights its strengths. However, many people may not realize the amount of work and costs that go into creating such a video. The following article provides an in-depth guide on real estate videography pricing.

Before we dive into the pricing, it’s important to understand all of the photographer’s costs that go into producing a real estate video. First and foremost, a photographer must have the right equipment, including a professional DSLR camera and a gimbal to stabilize the footage. This equipment must be insured, which adds to the cost, and it also requires upgrades and repairs due to wear and tear.

In addition to the cost of equipment, there are also travel expenses to consider. Photographers need to travel to the property, which can take a significant amount of time and incur additional costs such as maintenance on their vehicle and gas expenses.

If the video includes aerials, then the photographer must also have the proper equipment and licensing, including a FAA Part 107 drone license. The license to fly a drone takes time and money to obtain and there may be additional requirements for the photographer to contact the FAA for approval. Moreover, weather conditions can cause last-minute rescheduling and add to the cost.

Finally, there is the post-production process, which can take longer than the actual shooting of the video. This requires professional editing software and music licenses, as well as time for editing, which is where the real magic happens in showcasing the property.

Now that we understand the photographer’s costs and what’s needed to get set up, let’s review real estate videography pricing for each type of property video.

Walkthrough Videos

A walkthrough video is the most popular choice for real estate videos, as it provides potential buyers with an idea of the property’s layout and a true tour of all the rooms and how they connect. The price of a walkthrough video as a standalone service can vary depending on the location and the size of the property, but it typically ranges from $200 to $250.

However, if the walkthrough video is added to professional photography services, the cost can be significantly lower. This is because the photographer is already at the property and does not need to incur additional travel expenses. In this case, the cost of the walkthrough video is usually just a $50 to $100 add-on to the cost of the professional photography services.

For example, if the cost of professional photography is $200, then the total cost for photos and the walkthrough video would be $250 to $300. This is a cost-effective way to showcase the property and provide potential buyers with a comprehensive view of the property’s layout and features.

Aerial Videos

Drone videos are another type of real estate video that provides a unique perspective of the property from above. They can add complexity to the shoot and require additional time, as well as present a higher level of risk due to the potential for technical issues or crashes with the drone.

As a standalone service, aerial videos are typically priced similarly to walkthrough videos, ranging from $225 to $300. This cost covers the expenses associated with obtaining the proper licensing and equipment, as well as the time and expertise required to shoot and edit the aerial footage.

However, if the aerial video is packaged with a walkthrough video and professional photos, the cost can be more reasonable for most budgets, typically ranging from $400 to $500. This provides a cost-effective way to showcase all aspects of the property.

Community Videos

Community videos offer a glimpse into the local amenities, events, and culture that make a neighborhood unique and allow potential buyers to visualize themselves living in the area. These videos can be challenging to price because the cost depends on the number of locations being requested.

For smaller neighborhood shoots that include up to 3 different shots of various popular spots, the cost is similar to a walkthrough video, typically ranging from $200. However, more comprehensive community videos that include a variety of locations such as parks, local retail, landmarks, and residential streets typically require a half-day shoot ($500-$700) or a full-day shoot starting at $1,000+.

FPV Videos

FPV (First-person view) drone videos are a highly specialized and unique type of video that offers a unique perspective of a property. The photographer uses a headset to fly a drone through the interior and exterior of the property in one continuous shot. This type of video requires specialized drone equipment and head gear, as well as many hours of practice.

Due to the limited supply of professionals who are capable of executing FPV videos correctly, the costs for these videos are priced at a premium. On average, FPV videos start at $800 and can reach $2,000 or more depending on the location and the need for significant travel.

Commercial real estate videos

Commercial real estate videos are a crucial tool for showcasing commercial properties to potential buyers or tenants. The most popular type of video for these properties is drone videos, which offer a comprehensive view of the property, surrounding commercial properties, and major roads that intersect.

The complexity of commercial shoots, such as the need to show traffic patterns, can make them more expensive than residential shoots. Prices for commercial drone videos typically start at $300 and can go up to $800 or more if multiple locations are needed. In some cases, it may be necessary to fly down an entire commercial corridor to showcase a stretch of properties in the area, which would further increase the cost of the video.

For apartment and senior living properties, the cost of video production is dependent on the scope of the project. Walkthrough videos are a great way to showcase the units, but the pricing will be based on factors such as the number of units being filmed and the number of amenities included in the shot list.

On average, shoots that include aerial footage and multiple units would start at $500 and could potentially reach $1,000 or more if a full day of shooting is required. The final cost will depend on the specific needs and requirements of the project.

Custom videos

For custom videos, the cost is highly dependent on the scope and type of video being created. From videos that feature an agent speaking throughout, to lifestyle videos with actors, to agent or team commercials, and real estate events, the options for custom videos are vast. The pricing for these can start at $200 per hour or can be structured as half-day or full-day rates, depending on the project’s requirements.

Some custom videos like commercials can require several days of shooting and a full day of editing, with prices starting at $2,000. The cost of custom videos will vary based on the complexity, duration, and level of production required.

Summarizing Real Estate Videography Pricing

Real estate videography pricing has come down significantly in the past decade, with walkthrough videos now available for as low as $200. While video production is not inexpensive, it is becoming increasingly accessible for real estate professionals, thanks to technological advancements and the growing demand for video.

The choice of video type and the price range will ultimately depend on the requirements of the real estate property, the location, and the extent of the shoot. Whether it is a drone video, a walkthrough tour, or a custom video, the result can provide a comprehensive and engaging viewing experience that can help sell a property.

Check out our other resources for real estate videos:

The post How Much Do Real Estate Videos Cost? appeared first on HomeJab Real Estate Photography.

Community Videos: Highlighting the Lifestyle and Amenities that Appeal to Modern Buyers

App-Admin — Wed, 11 Jan 2023 15:32:14 +0000

When it comes to real estate marketing, community videos are a powerful tool for showcasing the lifestyle that potential buyers can expect to experience if they choose to live in a particular area.

Community videos provide a glimpse into the local amenities, events, and culture that make a neighborhood special, and can help buyers envision themselves living there.

One of the key reasons why community videos are so important for real estate marketing is that today’s buyers, particularly younger buyers, are looking for more than just a house. They want to be connected to a community and feel a sense of belonging. They want to know what life in a particular area will be like, and a community video is the perfect way to provide them with that information.

One of the most effective ways to use a community video is to highlight the local amenities that make an area unique. Parks, recreation centers, shopping centers, and restaurants are all great spots to include in a community video. Showing footage of people using these amenities can help buyers envision themselves enjoying them as well. Additionally, showcasing the local schools and public transportation options can be a great way to appeal to families and commuters.

Another great feature to highlight in a community video are the local landmarks like historical buildings, museums, and scenic views. These can provide a sense of the area’s history and character, and can be a great way to appeal to buyers who are looking for an area with a unique personality.

Finally, showing footage of community events like festivals, parades, and farmers markets can be an effective way to showcase the vibrant culture of a neighborhood. These events are a great way to show the fun and social aspects of living in a particular area, and can help buyers envision themselves becoming a part of the community.

In a nutshell, community videos are an essential tool for real estate marketing, as they can help buyers envision themselves living in a particular area, and can showcase the lifestyle and community that can be expected.

By highlighting the local amenities, schools, public transportation, local landmarks, and community events, a community video and neighborhood photos can provide an in-depth look at an area’s culture and character and help buyers make informed decisions about where they want to live.

The post Community Videos: Highlighting the Lifestyle and Amenities that Appeal to Modern Buyers appeared first on HomeJab Real Estate Photography.

Why Real Estate Walkthrough Videos are Better than 3D Virtual Tours

App-Admin — Tue, 10 Jan 2023 14:35:54 +0000

According to 2022 photography data, video is the clear winner in the world of real estate marketing. When given the choice between video and 3D virtual tours, agents chose video packages 5.5x times more frequently.

Of orders that included either video or virtual tours, video was the more popular choice in every category. This data shows a strong preference for video among real estate agents, despite the frequent media coverage of 3D virtual tours.

So, why is video the preferred choice for real estate marketing? There are a few reasons.

The TikTok Effect

One key reason why real estate walkthrough videos are more popular than 3D virtual tours is the familiarity and comfort people have with video as a medium. In recent years, video has exploded in popularity on social media platforms like TikTok, and demand for video content continues to grow. This has made people more accustomed to watching and interacting with videos, which can make them a more appealing and engaging way to showcase a property.

Another factor to consider is the way that videos and virtual tours are viewed. Many people today consume video content on their smartphones, often while on the go. This makes it important for videos to be mobile-friendly and easy to watch on a small screen.

In contrast, 3D virtual tours can be difficult to view on a smartphone, as they often require the user to click or swipe to navigate through the property. This can make them less appealing to the modern consumer, who is used to watching video content that is easily accessible and streamlined.

Overall, the familiarity and comfort people have with video as a medium, combined with the ease of access and viewing on a mobile device, make real estate walkthrough videos a more popular and relevant option for showcasing properties to potential buyers.

A more realistic experience

Real estate walkthrough videos are typically shot with high-quality video cameras, which capture the details and features of a property in a more realistic way than 3D virtual tours. This can give potential buyers a better sense of what it would be like to actually walk through the property in person.

The reason is that the videographer can walk through the home with their camera attached to a professional gimbal. This will make the footage smooth and natural to the viewer.

In contrast, a virtual tour requires the user to click through the house from one spot to the next and then spin around in a 360. This is an unnatural kind of motion and does not simulate how someone would actually walk through a home.

Walkthrough videos also often feature real estate music which can help to establish the character of the property. In contrast, 3D virtual tours are typically silent, which can make them feel less realistic.

Easier to create and edit

Most types of real estate walkthrough videos can be shot with very few takes. The videographer simply walks through the property with a camera, capturing the various rooms and features as they go. This can be a quick and straightforward process, especially if the property is not too large.

In contrast, virtual tours require photographers to set up and shoot in multiple locations in each room. This can be a tedious process, especially if it’s a large home with many rooms. It requires careful planning and coordination to ensure that all of the necessary shots are captured.

Creating a 3D virtual tour can be expensive, as it requires specialized equipment and software. In contrast, walkthrough videos can be shot with the same camera used for photos, which makes them more cost-effective.

With a walkthrough video, you can also easily edit or cut out sections of the video, or add captions or other annotations. This is not as easy to do with a 3D virtual tour. This flexibility can make walkthrough videos a more versatile tool for agents to use when showcasing a property.

Pulls at your heartstrings

Another reason why real estate walkthrough videos may be more effective than 3D virtual tours is their ability to evoke an emotional response from the viewer. When done well, videos can use music, voiceovers, and other techniques to create a sense of drama and excitement. This can help to pull on the viewer’s heartstrings and make them feel more connected to the property.

A good real estate agent knows that buyers often make a decision about a property the moment they walk in the door. If they get a good feeling about the property, they may be more likely to make an offer. Walkthrough videos can help to create this feeling by allowing the viewer to “walk through” the property and experience it in a more immersive way.

In contrast, 3D virtual tours can feel clunky and mechanical, and do not have the same ability to generate an emotional response. While they may provide a useful tool for showing the layout and features of a property, they are less likely to connect with the viewer on an emotional level.

The ability of real estate walkthrough videos to evoke an emotional response and create a sense of excitement can make them a more effective tool for persuading buyers to fall in love with a property.

Whether you’re an agent trying to sell a property or a buyer looking for your dream home, videos can be a powerful tool to help you reach your goals.

The post Why Real Estate Walkthrough Videos are Better than 3D Virtual Tours appeared first on HomeJab Real Estate Photography.